What happened?
The future of automotive design is moving towards parametric and generative design. This shift will enable designers to create custom cars that are more efficient, sustainable, and adaptable to changing user needs. The benefits of this new approach are many, but the key advantage is that it allows for a much greater degree of personalization and flexibility in car design. As the automotive industry evolves, we can expect to see more manufacturers embrace parametric and generative design as a way to meet the ever-changing needs of consumers.
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Why is this important?
Using a technique called parametric design or generative design, automotive designer Ayoub Ahmad created the HV-001 by defining a set of conditions and allowing 3D algorithms to create an organic-looking automobile to fulfill those conditions. If the design looks almost like a skeleton, that’s no coincidence because natural evolution works the same way too – it designs skeletons based on a certain set of conditions. Humans have strong heels and tailbones for standing and sitting, birds have lightweight skeletons for flying, and goats have strong skulls for occasionally headbutting. The car’s uniquely skeletal design isn’t unlike the Formula 1 perfume bottles Ross Lovegrove designed in 2019 (he used parametric design too). With such intricately complicated forms, it’s almost axiomatic to rely on 3D printing to build out your creations. The car’s design definitely hints at being 3D printed, with the number of undercuts, contours, and complex surfaces all across its exoskeleton. The unique organic design isn’t just limited to the car’s chassis – its wheels have organic 3D printed rims, and the car’s cockpit (even its steering wheel) echoes the same organic generative design language. I wasn’t kidding when I said the HV-001 was almost entirely designed by algorithms!
Christian is a futurist and trendwatcher who speaks about the impact of exponential technologies like AI on organizations, people, and talents. Christian tailors his presentations to your audience’s specific industries and needs.
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